About Us


PIR consults local media companies and SMB’s focused on collecting, analyzing and monetizing first party data to create stronger consumer and advertiser relationships. We apply our expertise to data initiatives in sales, marketing and technology, resulting in more effective and lucrative databases, higher user engagement and smarter email marketing.


Ruth Presslaff


Plain and simple, Ruth Presslaff, founder of Presslaff Interactive Revenue, is a data geek.  She doesn't know how it happened, it just did.

Ruth started in college radio and had her first target marketing experience working for the Cold, a new wave band that thrived in the city of jazz and blues, in New Orleans. While in New Orleans, Ruth worked at WTUL, her beloved college radio station and WQUE, her first commercial radio gig.

Returning her Northeast roots, Ruth zoomed up the ranks at United Stations Radio Network while packing and unpacking boxes as an Affiliate Relations Rep in New York City, Manager of Affiliate Relations in Washington, D.C., Director of Network Sales in Chicago, then VP of Affiliate Relations back in DC., all by the ripe age of 26.

Presslaff started The Media Gallery, Inc., now Presslaff Interactive Revenue, as a means of bringing media companies innovative, interactive products that would build user databases. The company’s reputation for building leading edge platforms and supporting them with creative marketing concepts, resulted in multiple successes for media companies worldwide. 

In 2017, Presslaff sold her company to Second Street Media and maintains a relationship with Second Street, as well as consulting companies on the value, use and opportunities found in their first party data.

Ruth’s a sought after speaker and has been highlighted at numerous conferences including the National Association of Broadcasters, Commercial Radio Australia, Local Media Association conferences of all stripes and the Radio Advertising Bureau Managing Conference.

Catch Ruth at the Torrance, CA office…or on a prized free day, on the tennis court.