PIR consults local media companies and SMB’s focused on collecting, analyzing and monetizing first party data to create stronger consumer and advertiser relationships. We apply our expertise to data initiatives in sales, marketing and technology, resulting in more effective and lucrative databases, higher user engagement and smarter email marketing.
Plain and simple, Ruth Presslaff, founder of Presslaff Interactive Revenue, is a data geek. She doesn't know how it happened, it just did.
Ruth estimates she has overseen the sending of over a billion emails to millions of opted-in listeners, viewers and readers. The email campaigns, contests and surveys Ruth and her company created generated similarly impressive revenue for clients the world over.
Ruth has counted the biggest broadcast companies and the smallest market publishers among her clients, working with each to build lucrative databases, brand through email marketing and mine their data for money.
Starting in college radio (let's hear it for WTUL, New Orleans) moving to commercial radio, then zooming up the corporate ladder at the United Stations Radio Network, by the ripe age of 26 , Presslaff has consistently been keen on bringing media innovative products.
Technology beckoned when Ruth started her first company thirty years ago, and created a reputation for building leading edge platforms and supporting them with hands-on, money-making concepts. She sold her company to Ceridian (owners of Arbitron, at the time), buying it back two years later and running it for twenty more successful years. Each year profitable, each year further establishing Presslaff as an expert in the field of database marketing.
In 2017, Presslaff sold to Second Street Media and maintains a strong relationship with Second Street, as well as consulting other companies on the value, use and opportunities found in their first party data.
Ruth is a sought after speaker and has been highlighted at numerous conferences around the world including the National Association of Broadcasters, Commercial Radio Australia, RAIN, WOMMA, Local Media Association and the Radio Advertising Bureau.
Catch Ruth at the Torrance, CA office…or on a prized free day, on the tennis court.