Instead of thinking of your e-mail marketing efforts as a technical venture, think of it as a matchmaking service between you, your local clients and select members of your database.

Compare the geo-demographic information in your database to your local advertisers needs. Who’s opening a new location? Who wants to bring customers to their Torrance store? Your database should have at minimum zip code, age and gender information. If you’re doing it right, you should know who’s interested in mountain climbing and who’s interested in money management seminars.

Once you know what your advertisers need and what your listeners like, you can be the proverbial matchmaker who puts the interested parties together, for a fee of course!