Word of Mouth Marketing

Are you aware of an old/new form of marketing that's getting a lot of buzz these days? It’s hands-down the most effective advertising for your station or product. And it’s very simple: Word Of Mouth. When one person tells another about a product or experience they had, whether it was good, bad, or in-between, they are helping or hindering your business.

Word of Mouth has been around since the snake gave Eve some advice about an apple. It's not new. Why the resurgence? Because, we are so bombarded with advertising, marketing, product placement, banners, pop-ups, and on and on, that the message is getting lost in the mess. While a message delivered by a friend or trusted source carries a credibility that’s hard to beat. There are some great books about Word of Mouth. Check out George Silverman’s "The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth" and Emanuel Rosen’s "The Anatomy of Buzz".

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