Ruth Presslaff, founder of Presslaff Interactive Revenue has been working in the media since her college days. A quick trip across some of her favorite cities took Ruth from running her college radio station in New Orleans to Affiliate Relations in New York City and Washington, D.C., to Director of Network Sales in Chicago, followed by a return to DC to become VP of Affiliate Relations for the United Stations, all by the ripe age of 25.

Presslaff started The Media Gallery, Inc., now Presslaff Interactive Revenue as a means of bringing media companies innovative, interactive products. The company’s reputation grew by providing both the technical and marketing support necessary to ensure each client’s greatest success. Those early clients included CBS, Westinghouse, AM/FM, Clear Channel and Bonneville.

In 1997, after years of successfully developing interactive platforms, Presslaff steered the company toward a dedicated focus on database marketing, believing the collection of local data and the development of audience relationships and revenue opportunities, will eventually outweigh the value of individual transmitters and printing presses. Further, that the combination of local media and local data is lucrative beyond measure.

In the few minutes Ruth isn’t working on the business, she’s laughing with her family or playing tennis, a sometimes laughable event in its own right.

Jerry Parker, Vice President/Operations: Jerry’s background includes over 25 years of experience in Information Technology and Engineering, with more than 15 years of technical management and client services and support specializing in developing tailored and unique solutions for clients. Jerry leads our team of developers and provides a superior level of client support, ensuring that your technology and ours work in harmony - from APIs to automating email creation/delivery to custom development per your specifications.

When not building better platforms for our clients, Jerry builds robots to accomplish all sorts of tasks, including a mobile chicken coop. (Don't ask...or actually, call him and do ask).

Michelle Novak, our Manager, Client Sales & Service, joined Presslaff Interactive in 2008. Having grown up in a media family in Iowa, she then spent 15 years in corporate and local marketing and research for Saga Communications. She now brings her deep knowledge of radio, television, print, database and email marketing to PIR's clients. Michelle will work with you and your team to ensure your database and your sales dollars grow.

When not living and breathing databases, Michelle can be found enjoying NY Yankees victories, being tormented by Chicago Cubs losses, riding her bike in the early morning or working in the yard with her husband, Tom.

Steve Zielonka, Marketing Specialist: Steve joined PIR in 2006. In addition to being our resident Beatles nut, Steve brings almost 25 years of database marketing, market research, consulting, music and radio background to PIR. Steve got his start promoting college concerts in New Orleans then moved to Atlanta working as a project manager for market research companies. He worked as a marketing consultant for a number of internet start-ups and corporations, founded a booking/management agency for musical acts and concert venues, and was a part of Susquehanna Radio as they led the industry in innovative database marketing and sales initiatives.

Steve, currently living the mile-high mountain lifestyle in Denver, provides detailed training, consulting, support and data analysis to ensure you and your team maximize all the opportunities available in your database.